Project Overview:

We had the privilege to help bring cultivate the visual identity of Minnesota's first legal cannabis brand. Trailing out to Minnesota, we were able to tour and shoot photos of their grow and dispensary that would later be used on their social media and other forms of marketing.

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Objectives:

1. Establish a unique visual identity that stays true to Waabigwan's native roots.
2. Generate a repository of images that showcase the people behind the brand that can be used in marketing and media.

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Scope of Work:

This was truly a 360º Flash Flippin' production as we:

• Sourced local a photographer.
• Storyboarded and conceptualized campaign's goals.
• Edited and digitally "cleaned up" by our in-house editor.

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This was truly a unique and rewarding campaign to be a part of and we look forward to continuing our partnership with Waabigwan Mashkiki in expanding their brand across the state of Minnesota as legalization progresses.