Aim Higher: Kyle Mack

2023 CLIO Cannabis Advertising Shortlist Winner






February 1, 2023

Project Overview:

When thinking of top dispensaries in the U.S.'s legalized states, it is hard to not have JARS come into the conversation. When we had the chance to pitch a commercial campaign to their Michigan team, we knew we wanted to aim for the stars, and that is exactly what we did. The "Aim Higher" campaign played off the jovial metaphor for cannabis, while showcasing two of Michigan's most proud products. The first commercial centered around Kyle Mack, 2018 Silver-Medal winning Olympic Snowboarder. This campaign ultimately received national attention, being awarded a Shortlist Winner in the 2023 CLIO Cannabis Advertising Awards. This specific commercial also had the privilege of running on live-broadcast television, being the first of its kind for a cannabis brand in Michigan.


  1. Cultivate an engaging and inspiring campaign that showcases JARS and their products.
  2. Highlight local Michigan talent that transcends traditional cannabis user stereotypes.

Scope of Work:

This commercial was pitched by Flash Flippin in collaboration with JARS, we:

  • Sourced talent to appear in the commercial.
  • Storyboarded and developed shortlist for the commercial.
  • Constructed a production team that included members from JARS and Flash Flippin'.
  • Sourced location to shoot the commercial.
  • Handled all post-production editing and finalization of commercial, including additional lifestyle photography.
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